Our Approach
Zestful is more than a bank - it's a solution hub for creatives aimed at tackling the nuances of billing, taxes, and managing business finances. With this in mind, we set out to create a down to earth, approachable logo with a little zest.
![](https://cdn.prod.website-files.com/62e587829afb7e219585b7cf/630d49982705505baa255ebc_sketches.png)
Logomark concept
Our goal was to create a playful mark that used aspects of a credit card and a lemon. After some exploration, we landed on this logomark that cleverly nests a lemon inside of a credit card.
Credit Card
Lemon
![](https://cdn.prod.website-files.com/62e587829afb7e219585b7cf/6311324551884c23e4c07b77_zestful-benefits.png)
Zestful Benefits
Help with cashflow
Automated quarterly taxes
Easy to collect payments
Business resources
Real rewards
Additional Features Include...
Mobile and web app
Savings account with auto-save features
Send and collect custom invoices
Send proposals and contracts
Reporting and accounting
Add multiple team members
![](https://cdn.prod.website-files.com/62e587829afb7e219585b7cf/6306ee2e7be473b7e4600366_pink-banner.png)
Have an interesting project you would like to team up on?
Let's Work Together